Hello Vaisala!

I'm eager to present a glimpse of the creative concepts I can bring to the table as a Graphic Designer at Vaisala.

Please note, substitute fonts are in place as your custom font isn’t available to download. I have chosen to use Roboto in this case.

I decided to first explore what I could potentially do for your social media (LinkedIn, Instagram, Threads). I found some copy from the AMS in New Orleans, along with insights from your Executive Vice President.

Working with your brand guidelines and reviewing your social media graphics, I wanted to create an engaging video reel using methods I frequently utilise: animating large text with bold images to support the narrative. This approach helps tell a story and creates a scroll-stopping experience for your audience.

I have taken the time to review your case studies and would like to suggest a redesign that aligns with the e-book specifications outlined in the job description.

My approach focuses on creating a consistent layout throughout the document while incorporating innovative type arrangements. I aim to achieve a thoughtful balance between simplicity and modern aesthetics, ensuring the design remains clear and inviting for readers.

This updated layout is intended to improve usability and visual engagement, keeping in step with current design trends while ensuring functionality is maintained.

Thank you for taking the time to review my concepts for Vaisala. I welcome any feedback you may have and would be happy to work on a brief for any upcoming campaigns. I'm excited to hear back from you soon.

Best regards,
Lawrence